|Call for entries for the 2019 Effie Collegiate Brand Challenge presented by Subaru of America, Inc. is now open.
For this year’s competition, Subaru has tasked students with developing an integrated marketing campaign that reinvents the experience of purchasing a new car to meet the expectations of Millennials/Gen-Z.
The competition is open to students who are currently enrolled full/part-time at accredited educational institutions, including:
- undergraduate students
- graduate students
- students enrolled in portfolio programs
- students enrolled in online programs
Entries will be judged by marketers with diverse experience across client, agency, and media companies.
Selected finalists will have the opportunity to present their work to the Subaru brand team at their headquarters in Camden, New Jersey, and monetary prizes will be awarded to the winning teams.
The entry deadline is April 3, 2019.